I’m deeply concerned that the American public, especially our nation’s elders, will be relying on our government to provide long term care services they’ll never see. They’ll only see the “smoke and mirrors” of Health Care Reform.Our nation’s seniors are the most vulnerable segment of the U.S. population; vulnerable both health wise and financially. They’re silently discovering the savings they thought would be enough is not enough. They’re silently fearful of running out of money with no one to care for them as they become more frail. The silence is about to become deafening.Regrettably, when Health Care Reform proudly announced New Long Term Care Services, it discouraged many American’s from purchasing Long Term Care Insurance.The New York Times reported on ‘Options Expand for Affordable Long-Term Care’ THE NEW OLD AGE. The Associated Press announced ‘New Health Care Law Has Benefits for Seniors’. Point being, the casual reader was relieved to hear their government will “take care of them” when they need long term care services. We now know that is not about to happen.Fortunately our representatives in Washington discovered that Health Care Reforms answer to the problem of Long Term Care, “CLASS”, (Community Living Assistance Services and Supports Act) legislation would have been fiscally unsound. $70 billion in premiums that was expected to be raised for the new “long term care” program would have been counted as “deficit reduction”. The long term care benefits it was intended to finance were assumed not to materialize in the first 10 years. However, that money was not accounted for anywhere in the legislation.The new legislation proposed to “trim” $463 billion from Medicare. Yet Medicare is currently having trouble balancing its books today. Yet, why does the health care bill tell us Medicare can operate more cheaply going forward without the accompanying reforms?Our national media gave enormous fanfare to the CLASS ACT when it passed. Unfortunately the media has given the CLASS ACT’s demise little attention. Now what?Projections show that the federal deficit is expected to exceed $700 billion annually over the next decade. This essentially will double the national and $900 billion represents interest on previous debt. Would the CFO of any major corporation in the United States allow the company he worked for to end up in this type of financial position? Absolutely not.Our officials in Congress have been elected to protect the best interests of the American people. “Robbing Peter to pay Paul”, and once again printing more currency, has become our government’s mantra for the future. Yet the magnitude of the mismanagement of America’s purse strings has now reached an unconscionable state.The United States of America cannot continue to mismanage its financial future. Future Congresses will have to deliver a multitude of future reforms and, regrettably, history tells us THAT will never happen. Proposals for financing health reform were based on more “smoke and mirrors”. The “Cadillac” tax is scheduled to begin in 2018.The health care legislation that has been forced on each and every one of us is known to be fiscally unsound. Where do we go from here? It’s too easy to point the finger at the President and his administration. Yet Congress owns the responsibility of passing Health Care Legislation. And THAT is the problem.The 535 voting members of Congress shared the responsibility equally. If one clear thinking, intelligent, honorable Congressman had the entire responsibility for Health Care Reform, he or she would not have forced a fiscally unsound Health Care Reform Bill down our throats.Now let’s again evaluate how Health Care Reform will work against our senior citizens.A most recent government report identified that in 2000 there were 1.8 million available nursing home beds. As the year 2010 came to a close, there were 1.7 million nursing home beds; a net 5 percent reduction in available beds. And, there are no new nursing homes being built.Today there’s less than 1.5 million Americans confined to nursing homes. Reportedly 10 percent of these nursing homes are operating under bankruptcy protection. It’s well known that most of these facilities are understaffed and many don’t have competent help.Next, let’s consider that the Alzheimer’s Association tells us the likelihood of developing Alzheimer’s after age 85 is 50 percent. By 2030, they tell us that the number of people age 65 and older with Alzheimer’s disease is estimated to reach 7.7 million, a 50 percent increase from the 5.2 million age 65 and older currently affected.The logical question I must ask is “if we cannot take adequate care of 1.5 million people today, how can we possibly take care of 7.7 million people in 2030?” We cannot. More simply put, when you or your spouse or your parent has Alzheimer’s, there is no place for them to go. Not to be cruel, but if you ever think for a moment about taking in an aged parent with Alzheimer’s into your home, please think again. Ask any caregiver who’s been through it. It’s GUARANTEED to destroy any families’ peace of mind and harmony.Why aren’t our political leaders actively working on solutions? Where’s the outcry? Regrettably our political leaders only align themselves with solvable problems.America’s seniors became more hopeful reading that Health Reform will help them with added Long Term Care services. And we now know THAT is not going to happen. There are no plans in place to help our nation’s seniors think they’ll receive the comfort and dignity of adequate long term care services. What’s worse is the silence shared by all our political leaders. The silence is now deafening.Now there’s newfound hope on the horizon. We have a new President election just starting to evolve. What the Republican and Democratic candidates have to say about our nations seniors need for long term care services? What do they think about the need for 7.7 million Americans with Alzheimer’s that need a place to spend the night and be cared for when we can’t take care of 1.5 million seniors today?The national media needs to start reporting that our nation’s seniors will have no place to spend the night when they become too old or frail to take care of themselves. Then the upcoming election presents one more opportunity for our political leaders to pay attention to our nation’s elderly and their need for long term care services.Copyright 2016Allan Checkoway, RHU
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.
Why Instafollow HQ Is One of the Top-Rated Instagram Tools?
As we all know, Instagram is the most trendy & entertaining media platform for the modern generation.
It’s mobile-friendly, easy to navigate and it allows users to amass a large following rather quickly.
Be it a business, brand or personal, Instagram is loved by all!
Attractive Images are posted with hashtags and captions to provide additional information.
With over 1 billion monthly active users, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.
With this data don’t you think you should stay on the top by adapting one of best business Instagram tools?
Let’s dive deep and check out what benefit you can get with the best Instagram management tool – InstafollowHQ
Helps in Capturing your Audience’s Attention
Instafollow HQ has got powerful planning and simply stunning editing tools that create an eye-catching Instagram feed.
Instafollow HQ creates your feed with detailed Perfection
Instafollow HQ creates and maintains your feed simply amazing that helps grow your potential audience and increase your influence.
Develops an Appealing Account
InstafollowHQ has special editing tools that keep your account look elegant.
By maintaining attention capturing look for your business/brand, it indicates you are a true professional.
Increases Your Network
Whether it is to Tag right people or products in order to get more likes, comments, and followers, instafollow HQ- does it all.
It also adds location to your posts so your right customer can reach to your destination.
Creates Creative Content
We all know “Content is King”.So how Instafollow HQ can miss adopting this marketing strategy?
Instafollow HQ not only creates great content but also Schedules and post photos, videos and compelling stories directly to your Instagram account so you can build a dynamic feed that engages your potential audience.
Be it personal brands, businesses, and agencies, instafollow HQ is loved by everyone!
So what are your thoughts?
Schedule your Instagram posts like never before only with one of the best social media management tools – Instafollow HQ.
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InstaFollowHQ is the best digital toolkit for every businesses and brand.
It delivers real Followers, Activity, and Likes to your Instagram account 24/7 and engages with new potential customers and followers generating new leads.